NBC had been founded in 1926 by RCA (the newly formed Radio Corporation of America), a subsidiary of General Electric which later gained naming rights to 30 Rock. When the Rockefeller Centre officially opened in 1933, Boling says, its key tenant in the central tower, 30 Rockefeller Plaza, was the National Broadcasting Company. An estimated 40,000 construction workers built what is one of the greatest art deco complexes on earth. But today the billionaire is credited with keeping Manhattan working during the depths of the Depression. He chose the latter, admittedly with an enormous pile of chips. When the stock market crash of 1929 triggered the Great Depression, the Met pulled out and Junior was faced with a huge poker dilemma: fold or bluff?
In 1928, he leased a block in Midtown Manhattan, stretching between Fifth and Sixth Avenues, from 48th to 51st Streets, which was still owned by Columbia University but was then occupied by nefarious boarding houses and speakeasies.
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